WB does it again

OK, those of you who know me know that I watch a bit of WB. So much that I could almost be confused with a teenage girl I guess, at least judging by the commercials they run.

Anyway, in this brave new world of TiVo and Bittorrent and downloading TV shows from the iTunes Music Store, WB has once again come up with a neat way of merging content and marketing. Podcasting. Yes, there is now a podcast which is done by one of the characters on One Tree Hill, which is an extension of the story within the show. It is also an opportunity for that character to talk about her latest favorite music which also just happens to be the featured Warner Brothers music they also advertise on the show.

While this may not be quite the masterstroke that Pepsi Smash was, it is still pretty creative.